This is the almost weekly SexSwap News-Tips-Trix and it goes to all members of SexSwap and SexSwap2 and AsianSwap and GaySexSwap and SexSwap2000 Banner Exchanges. It contains information on SexSwap, Porn, Tips'n'Trix, and software reviews for the adult webmaster. I perform all literary stunts without the use of nets, safety-cables, spell checkers, or grammar fixers, and this tends to leave the reader in a state of bewilderment...you will get used to it.

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GAMMA LINKS
SexSwap is part of Gamma Entertainment
(quick links to all our resources)

$35 PER SIGNUP.www.gammaxtreme.com
GAMMACASH......www.gammacash.com
TGP EROTISM.....tgp.erotism.com/
TGP BUILDER......maximize.gammacash.com/buildgallery/
CONTENT.............www.gammae.com/webmasters-content.html
FREE HOST.........www.erotism.com/
MAXIMIZE.............maximize.gammacash.com/
NEWS..................www.gammae.com/gamma-news.html
CHAT...................chatboard.gammae.com/
SEXSWAP............www.sexswap.com
TRIX ARCHIVE......trix.sexswap.com

ADVERTISE.........daniel@gammae.com
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It's New Year's Eve! Happy 2003!
Time to kick out another fast and furious holiday edition of SexSwap News. WIth the holidays, the news is always quieter and I have revisited some old topics that might put you to sleep :) or make flames shoot out your nose! I hope to have a blog update for you in 2-3 weeks. I think the google spiders are minutes away from dancing. I have been hammering away at my gamer blog and I am anxious to see how the spiders find it and how well it does once the pages are indexed. I really have a feeling the results are going to be good. This will either prove or disprove my theories on blogging and a safe and effective way to subversively spam a search engine :)

https://adwords.google.com/select/?hl=en
I've been testing more google ad words progams lately. I hit a couple 2% click rate ads. One of my favorite David Ogilvy tricks, is to promise the user a benefit by wording the headline with "HOW". You might give this a try. So far it is working well for me on one of two adult niches. If you are selling a hammer, you could write

BIG SHINYCARPENTER HAMMER FOR THE PROS

or you could promise he reader a benefit and write the headline as

HOW TO HAMMER NAILS LIKE GEPPETTO THE CARPENTER

Notice how the second ad promises a benefit. I find these type of advertisement generally work the best. Whenever I can't think of a headline for an ad, I always play around with "how". If you buy word advertisements, you might play around with his in the future and test.

time to party like its 1999 and we all fear that nasty evil Y2K bug LOL...on with the shoe

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CHRISTMAS SALES DID NOT TANK from Richard
slate.msn.com/id/2076038/

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THOUGHTS ON SURVIVOR 5 FINALE
I see the funny look on your face...you are like "wft?". Don't worry, I'll blend it into internet =D. Brian won survivor. His wife CC and he did soft porn. How do you now turn that $1M of Survivor money into $5M ? There are two ways I would do it

1. Lecture Circuit
big business spends a foolish amount of money on motivational speakers. Top speakers like Clinton, Powell, Schwarzkopf etc make ungodly amounts of money for speaking engagements. Brian won a game that has to do with organizational behavior, team work, and competition. He would be a huge draw. He would make bank.

2. Porn Site
Their 15 minutes of fame will go fast. He is already known as "the porn guy". Put together a damn site with you and CC shagging your brains out and it would get MONSTER publicity and you would make bank! I think Brian and CC would make for a great site....but it is very hard for non geeky folks to make the move to web porn. Also, no one ever thinks of it as a viable business...LOL. Like if freaking Pam Anderson had made a site when that tape got out?!!! Easily a $10M-$20M a year grossing site. Instead she says "I'm an actress", gets her boobs reduced...and is forgotten.

what can ya do when you live in a shoe? save up your loot and move to the boot

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MIKE-THE-PATENT-LAWYER COMMENTS ON RECENT VIDEO STORIES
Every now and then I ask my brother-in-law, Mike-The-Patent-Lawyer, to comment on some of the patent stories that effect the internet. Here are the stories that have shaken up the adult community.

One of the stories
www.informationweek.com/story/IWK20021020S0002/1

One of the Companies
www.acaciaresearch.com/index_dmt.html

Fighting Back
www.youmaybenext.com/

Mike's traditional legal dislaimer =)
IN THE UNLIKELY EVENT THAT A PERSON OTHER THAN THE ORIGINAL RECIPIENT READS THIS, THE AUTHOR EXPRESSLY STATES THAT THE FOLLOWING IS NOT LEGAL ADVICE AND SHOULD NOT BE RELIED UPON. NO RESEARCH WAS PERFORMED IN WRITING THIS LETTER AND THE STATEMENTS CONTAINED HEREIN COULD VERY WELL BE WHACK (WRONG)

Mike writes
Thanks for the links. It appears to me that the two companies are completely different beasts. Acacia appears to be a reputable technology firm with an emphasis on licensing its technology to the main players in the relevant industry. Certainly Philips and Thomson, very able companies with their own aggressive licensing programs, don't take licenses from charlatans. This is the type of portfolio that I wouldn't mind licensing.

On the other hand, PanIP appears to be a wild-haired inventor with a few stray continuation applications that he hopes to turn into gold. He is probably doomed to failure, which is apparently why he isn't trying to license the big boys. Even a cursory look at the first of his patents (the only one I looked at) shows hope for a good defense to infringement. In today's climate at the Federal Circuit (a patent appeals court), it is fairly easy to avoid infringement of a patent where just about every element is in a "means plus function" format, which is the case with his independent claims. The reason for this is that claims in this format tend to be limited to the corresponding description or examples found in the specification of the patent. Certainly a design around shouldn't be too hard given that the disclosure is from 1984 and appears to be related to travel agencies. On the other hand, the filing date of 1984 will make it pretty tough to invalidate the patent, as nothing from the internet, adult or otherwise will be considered prior art.

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POPUP EXCHNAGE CODE from Wyatt
Wyatt asks
You know anywhere that sells software to start your own "pop under" exchange? I've looked everywhere... thought you may have seen some.

Andy writes
there are several PHP banner and code exchange scripts here. You might find one that meets your needs
php.resourceindex.com/search/index.cgi

And look what we have here :) IPOPUP. This can probably be adapted by a programmer

iPopup - a powerful Popup Exchange script for your website!
www.scripts24.com/ipopup/index.php

Wyatt writes
Add this one to the list...
www.ascripts.com/products/aees.shtml

just found the mothership... somebody wrote a book about traffic exchange scripts... must be 10 or so listed, with so much detail my eyes started to go whack.
homepage.ntlworld.com/james.thomson3/thereview.htm

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NEW TESTS TO BLOCK BOTS
www.cbsnews.com/stories/2002/12/26/tech/main534348.shtml

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BAG OF SALT TABLE O' TRIX CONTENT
RE: MAILWASHER from Gary
RE: PER SIGNUP VS REVENUE SHARING - ONE MORE TIME from Marcon
RE: THOUGHTS ON CONTENT REVISITED from Marcon
RE: THOUGHTS ON BUYING TRAFFIC from Marcon

MORE NEWS
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DEBATE RAGES ON JAPANESE MONOR NET SEX TRADE
www.yomiuri.co.jp/newse/20021227wo21.htm
www.ananova.com/news/story/sm_733100.htmlCHINA CLOSES 3000 CYBER CAFES
www.hinduonnet.com/thehindu/holnus/03271412.htms

HOOTERS OWNER BUYS CHARTER AIRLINE from sign_bldr
www.msnbc.com/news/852081.asp

NEW HOME SALES SURGE from Legendary Lars
tinyurl.com/3uvu

CHILDREN FIND PORN PHOTO IN BARNEY BOOK from Craig
tinyurl.com/3vra

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HOW DANGEROUS-DAN AND GURU-O-GIF MADE 100K IN 2002

We did it with NastyDollars.

"I'm not only the president for hairclub for men, I'm a member"

hee hee hee. "We don't just flap our lips off about NastyDollars, we send our traffic there." A reader once wrote me..."dude, I bet you're taking the wheelbarrow of gold to the bank because nasty webmaster referal commissions". This really is not the case. For 2002, I''d estimate that we made approximately $2000 in webmaster referrals to Nasty from ads like this one. We made $100,000 by sending traffic to the program. This means that 2% of our nasty pay is from ads like this one. I love the nastydollars program. It's a simple $35/$40 a signup. I love the websites. When I want to look at porn, I end up at MILFhunter =D

Here is my personal nasty dollars account which was close to $30k at the time of screen capture in 2002
trix.sexswap.com/gifs/nasty_30k.gif

Here is the Dangerous Dan and Guru-O-Gif Gamma SexSwap account where we are just a hair under $100,000 from January 28th until now
trix.sexswap.com/gifs/nasty_100k.gif

so you might say I tricked you..we made over $130k and that was 3 weeks ago!!!

The program I use is NastyDollars. If you are looking for a new affiliate, or if you are wanting to test the waters, I believe you will be happy with your results.

click her to get signed up in minutes
www.nastydollars.com/?wm_refer=gammaent

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TRIX
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RE: MAILWASHER from Gary
Gary writes
Playing with a new spam-cleaning mail program, mailwasher from
www.mailwasher.net

pretty nice so far. You can set good email adresses or good domains, bad full addresses or bad entire domain, has wildcard domain blacklisting, like *@mail*.ru will blacklist all domains starting with mail* from .ru, or allow *@*.completeweb.net will globally allow mail from all our servers with one line. It will scrub and bounce mail directly from the server, make it look like your email adress is bad to the spammers, not that they will remove it, but maybe. Also can preview first 40-50 lines in the email without doenloading it all, executing scripts, or posts back to their sites to verify a valid email address, and you will know in the first few lines if it something you want, if not, a click and it's gonzo. Have not really looked around at too many, this may be similar to others, just thought I'd pass it along.

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PER SIGNUP VS REVENUE SHARING - ONE MORE TIME from Marcon
Marcom asked me why I prefer per signup programs over revenue sharing models

Andy writes
1. PER SIGNUP ACCELERATES THE PAYMENT CYCLE
When I am paid Per Signup, I am paid early. I am paid before the sponsor makes their money. I am paid the day the signup is accrued. If the average signup is 3 months, the sponsor then does not make his complete money until the end of 3 months on average. I am paid early. If I was percent recurring, I would not make my money up front but make if over the average lifespan of the average stay

2. PER SIGNUP IS SAFER IF THE SPONSOR GOES UNDER
people who have been in the business for years have seen many sponsors go under. Lots of my friends never got paid checks like $5,000 and $10,000 and higher. Sponsors go under. If I am being paid every 2 weeks and if my sponsor ever goes under, I lose 2 weeks pay. If my revenue sharing sponsor goes under, I lose 1/2 of the average customer stay. If that is 3 months, I lose 6 weeks total pay...that is 3X worse than per signup.

3. PER SIGNUP CAN ACTUALLY BE HIGHER PAY OUT
The average customer stay on a paysite is generlly between 2-3 months. Some rare sites might have 4 month but this would be very very rare. To keep the math simple, lets say the average pay site charges $20 a month and the average customer stays 3 months. I am pulling numbers out of my ass but these are close to reality. This means that a signup is worth $60 gross revenue. If I enter into a 50/50 recurring, this means I will make $30. Well many per signup programs are $35 and some are $40 or higher depending on total signups. I'll take $40 over $30 any day of the week. This is why many revenue sharing programs are 60% or more on favor of the webmaster.

4. MANY PEOPLE MISUNDERSTAND THE MATH OF REVENUE SHARING
there are many graphs on many revenue sharing sites that promise you the world. I have a big belly laugh everytime I see these graphs. At best, they are wrong, at worst, they are fraudulent lies. Here is a chart I made for previous discussions on this topic. You may of seen this top graph on many affiliate programs front page to entice people to join. The graph is not reality since it assumes that the average customer stay is infinite. It is incorrect math. The true pciture of how and when revenue is accumulated on the two programs, is the very bottom graph. Per sign up is a straigh line. Revenue sharing starts slow, peaks, then finishes longer and later. The income is the same. This again is why that per-signup accelerates the payment cycle. The graphs are a litle confusing...ignore the money on the side....I guess the graphs represent how commission flows to you on either system. My point is that...the bottom graph is closest to the truth. The numbers are very similar...you just get paid sooner with persignup, and you get paid longer with recurring (but slower at start)
trix.sexswap.com/paysitemath.gif

5. IF PER-SIGNUP IS SO GREAT, WHY DON'T ALL AFFILIATES OFFER IT?
There are several reasons

a) It is risky
If a russian hacker has a list of 1000 credit cards and puts them through your program, and you write them a check for $30,000, you might find Visa at your door in 2 weeks with the feds saying the charges are all fraudulent. You are now out $30,000 and in big trouble. This has happened to friends of mine in this industry and many never recover.

b) It takes software
Shared recurring is easy. Most third party billers offer this and so you can start your affiliate program in seconds. If you want to start a per-sign up, you are going to have to write custom code and it better be damn trick, and it better be damn fast, and it better have a zillion filters to catch fraud. This is very difficult for young paysites to come up with.

c) It takes a vegas backrollIf you are going to offer persignup, you better have a big old wad of cash. Again, you are PRE paying for that signup. You are going to be the one floating the signup and not make your money back for three months. You are going to need big cash in the bank to pull this off. Many people do not understand this and many programs got into trouble in the first few months. Most new paysites do not have this kind of bankroll.

The good news is that Johnny Q Public does not believe me LOL. He sees that false revenue sharing chart and he gets "$$$$$$" in his eyes. Most webmaster feel they are being ripped off with persignup and feel that they will make more or be treated more fairly with revenue sharing. I think when you know the math behind the situation, there is little to fear, and for me, it is the only choice.

agree, disagree, or play devil's advocate? email andy@lips.com and I'll add your comments to next weeks letter

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RE: THOUGHTS ON CONTENT REVISITED from Marcon
Marcon asks
what are your thoughts on content?

Andy writes
I don't know too much about the current content providers. I would try and find 2-3 that I trust and that constantly have a new flow of quality pics.

Have you looked at Pornholio? They are huge and my old porn pal "Richard" aka Bangwang, is a minor owner there.
www.pornholios.com/

You might consider Legendary Lar's live cam girl pages customized to your site. It is an upsell item. Here is an example
www.streamray.com/ll/webmasters.jsp

You might also check out some of of the content we offer at Gamma as well
products.gammae.com/webmasters-content.html?

In the past I've been too hard on content. I have since updated my views that 'yes', it is important. Great sites now are able to use content to keep customers maybe 1.0-1.5 months longer. Three really nice trends I have seen in content over the last couple years are

1. allowing a customer to join one of your paysites and then rewarding them with access to all of your paysites as a free bonus. They might join your "big boob" site, but you then surprise them and let them also into your latina, gay, teen, mature etc sites. This is a terrific use of content and really reawards the customer.

2. allowing customers to see the pictures thumbnailed for each girl, but also providing a link to download the 100-200 pics in that girl's series in a zip file. This again is a great use of content. Cartainly you will go through content very quickly at this rate but I think it really makes for a happy customer. One might argue that it wastse bandwidth....I would counter argue that it gets the customer off your site sooner and you have less server load since he is now viewing pics on his desktop.

3. allowing customers to watch small 2mb clicps of movies online, but then also allowing them to download the clips, or download the long movie of the girl. Again, this is a great use of content which makes for very happy customers.

I still think content is MINOR to traffic, but content is important. Here is the math why I still think traffic is superior to content. In the past I have always argued that the average stay of a customer is heavily influenced by a laziness factor "oh...I will quit tomorrow"...the customer wants to quit but he has to find the link, he has to remember his password, and he can always do this tomorrow. I know this is true because I have recurring accounts on the web for various things that I am not using and need to cancel them LOL. After about two credit card bills, then he gets the engery to quit.

If a customer who goes to a site with OK content stays 2 months, and if super content is worth 1-1.5 moths of extra holding power, then traffic still beat content. But I made those numbers up and the gap between the two has been steadily shrinking over the years. The gap used to be wider. Now the gap may be a sliver or not even exist at all.

If you threw me on the net nude and made me the following offer....."I will give you 40,000 front page uniques a day, or I will give you a $1,000,000 content portfolio", I personally would take the traffic 99 times out of 100. You can turn traffic into gold a lot easier than you can turn content. I will say that content is not the red headed step child that I used to make it out to be LOL

agree, disagree, or play devil's advocate? email andy@lips.com and I'll add your comments to next weeks letter

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RE: THOUGHTS ON BUYING TRAFFIC from Marcon
Marcon asks
What are your thoughts on "buying traffic"

Andy writes
hee hee hee. You are hitting on all the things I love getting on my soapbox and rant about. I personally love to say

You can't buy traffic

I am exaggerating to make a point. What I am really saying is that it will be very difficult for 99% of sites to find traffic at a low enough rate to buy it and make money on it. Traffic is based soley on supply and demand. Who makes the most per hit? The biggest sites who have the economies of scale. They have te cheapest bandwidth since they buy it in huge quantities. Then have the best content since they produce it in house. They have the longest customer retention because they have 10+ paysites. They have the best signup rates since they offer the most billing options. What this means is that...they are able to make the most per hits.

Economic supply and demand indicates that people will pay for an item until it is not valuable for them. Let me make up some numbers. Lets say the average site can make 5 cents per front page hit on their site. Lets say the cream of the crop makes 6 cents....they can squeeze a little more. This means that they can pay 5 cents for traffic...if you pay 5 cents, you will lose money or break even at best. They make one cent. If I was making 1 cent on all my traffic, how much traffic would I buy? The economic answer is "infinity". The more I buy, the more I make...it is just that simple. So when you go out looking for traffic, it is going to be bid up to the highest point where the best sites make money and Johnny average site cannot pay that much.

When I sell traffic at sexswap, Dan and I tell people "here is exactly what we are making on this traffic and we are adding 20% to that since there is no reason for us to sell it unless we make more than we currently do". This is the same situation. A buyer now has to assume that he has some sort of trick site that is able to churn more out of the hits AND make the tacked on fee, in order to buy our traffic and make money on it. This is very hard for 99% of sites to do.

My best advice is to not buy traffic. My second best advice is that if you buy traffic, try to buy a test amount...say $500 - $1000. Try it out and evelauate what you made, then evaluate if it is worthwhile to buy more. You will occasionally find traffic that is of value for you.

agree, disagree, or play devil's advocate? email andy@lips.com and I'll add your comments to next weeks letter

INTERESTING
/******************************************
MYSTERIES OF BRITNEYS SPEARS BREASTS from Island Girl
www.quadspeed.com/Download/britneys_breasts.swf

SUBMARINE FOR SALE from Zell
www.dovebid.com/Auctions/AuctionDetail.asp?auctionID=1513

RUSSIAN ROULETTE from IslandGirl
members.aon.at/rialskaedda.html/gimproulette.swf

SCIENCE - FACE TRANSPLANTS from sign_bldr
www.msnbc.com/news/851742.asp?0bl=-0

1010 DIAL UP from Zell
Zell writes
1010 dial-up service - new dial-up concept - connect to AOL etc.
www.10-10-2000.com/

POLL WIZARD FREE POLL
pollwizard.com/

GURU OF GIF
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6 HOURS OF UFC NEW YEARS EVE !!!
For the last 5 years, the hermit will not leave his home on new years eve. There is one event he enjoys as much as swilling ale with people wearing paper hats and blowing horns.....yes, I am talking about NO HOLDS BARRED mixed martial arts! Every new years eve, I get my fill of it with the 6 HOUR BEST OF!!! If you are on the east coast....run to your dish! it has laready started. On the West coast...get ready...the fun is less than one hour away!!!
/www.ufc.tv

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HOW MANY CLICKS DID THIS AD GET LAST WEEK
This is the the lonely third ad spot in SexSwap News. This ad slot costs $99. Last week I ran my own ad, trying to get readers to click on a link. Hee hee hee. Last week in the lower Sexswap ad slot, I hammered out an advertisement asking readers to click a link. I used the Joe Girrard "ask for the sale six times" technique =) The test was for fun, and also for information. Originally I was getting pretty scared since the only 2 clicks were me and Gary...call us eager :) Here are the results!
extremetracking.com/open;sum?login=guruogif

127 CLICKS AND STILL GOING
Yipppeee! Let me check the newsletter stats...currently we have 5045 active adult and mainstream webmaster readers. That is a click rate of
5045 / 127 = 2.51%

PEE MY PANTIES
I'll take a two and a half percent click rate, any damn day of the week. I'm not saying that advertisers will achieve this, but I am showing what is possible with a $99 ad (even the bottow cool crowd ad) available in this newsletter each week.

If you are interested in trying us out, Daniel tells me the bookings are light for the next few weeks and several spots are open.

WRITE YOUR LIPS OFF
the part I love about these ads is that we we encourage advertiser to tell the readers the nitty gritty details about the product or service they are offering. People love the details.

HOW DO I BUY THIS $99 AD SPOT AND ADVERTISE TO 5000+ WEBMASTERS?
its easy pie....

email daniel@gamma.com

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those are my stories

chow mein wayne

Andy
andy@lips.com

did you think there was free beer down here? =D

email daniel@gamme.com and get your $99 sexswap ad!
People even read the free "beer down here" ads!