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SexSwap 3.14.2002 no.236
News Tips Trix

This is the almost weekly SexSwap News-Tips-Trix and it goes to all members of SexSwap and SexSwap2 and AsianSwap and GaySexSwap and SexSwap2000 Banner Exchanges. It contains information on SexSwap, Porn, Tips'n'Trix, and software reviews for the adult webmaster. I perform all literary stunts without the use of nets, safety-cables, spell checkers, or grammar fixers, and this tends to leave the reader in a state of bewilderment...you will get used to it.

REMOVAL INSTRUCTIONS ->To stop receiving this newsletter, go to this URL
##remove##

ADD INSTRUCTIONS ->To start receiving this newsletter, add your email here
trix.sexswap.com/email_join.html

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GAMMA LINKS
SexSwap is part of Gamma Entertainment
(quick links to all our resources)

$35 PER www.gammaextreme.com
CASH www.gammacash.com
TGP tgp.erotism.com/
TGP BUILDER maximize.gammacash.com/buildgallery/
CONTENT www.gammae.com/webmasters-content.html
FREE HOST www.erotism.com/
WEBMASTER AREA maximize.gammacash.com/
NEWS www.gammae.com/gamma-news.html
CHAT chatboard.gammae.com/ubbcgi/ultimatebb.cgi
SEXSWAP www.sexswap.com
TRIX ARCHIVE trix.sexswap.com

email daniel@gammae.com for newsletter advertising rates
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STRIPPERS ON DESKTOP converts any traffic!
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HOW TO MAKE $75 PER SIGN-UP
don't fotget that we are paying $75 a sigbn-up on March 22 for Gammaxtreme. More on this below as well
www.gammaxtreme.com

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Hello out there, we're on the air. This has to be called the WEEK OF GOOD NEWS. Man, finally those Wall Street types have been reading SexSwap news and see clearly now ...hee hee haaa. I am almost worried that there is a good news craze occuring! Today in IBD, at leat 3 positive economy headlines...check em out
www.investors.com/editorial/

1. Optimism Soars In IBD/TIPP Poll
2. Q2 Business Profits Seen Rising
3. PC Sales Outlook Gets Brighter

give me my news like this any day of the week! This sort of news lights the small fire that keeps the stock market burning. Let me check in on the indexes here
bigcharts.marketwatch.com/

DOW 10,500 and NAS 1,860. We are very close to Dow 11 grand and NAS 2 large. These are very big mental hurdles and I think if we can hit them in the next 3 months, then the year will be a great one. If we hit them in 2 weeks, well then we are back to irrational exuberance.

I think this year we are going to see mainstream internet advertising continue to rebound and prices rise. We are also seeing the evolution of pricing models as Google joins Goto in the per click business. I am still MAD that those Harvard MBA's at Overture destroyed the brand name GOTO. I will go to my deathbed calling it GOTO. Overature. Do you know I even spelled it wrong and could not find it for a half hour the other day. I spelled it
www.overature.com

I could of even spelled it like
www.oviture.com/

no how freaking hard is it to spell GOTO ? WHY WHY WHY. AND try this with me. See if this make flames shoot out of your adult webmaster nose
www.goto.com/

a DEAD link. My Word! How many hits are being tossed into the TRASH each and every day! Very sad. At least do a DNS redirect. At least do an apache redirect. At least use a meta refresh. At least have a java refresh! Aaaaaaaaaauuuggghh! You wizards are buring traffic! =) Am I the only one that thinks this is foolish? email me to join the rant if you so desire.

This week there are many a story...let me see if I can touch on a few points. Steve must of emailed me 685 times thjis week :) as he researched cross referencing top search words with prices paid at goto. What is very slick is that he came up with a couple of awesome perl scripts that do this automatically. I have the simple one in this weeks and then I think I will add his pro master perl script to next weeks. Damn fine researching script tools if you ask me.

This week there are also some rumblings about merchant accounts hammering on adult webmasters which seems rather unfair since I believe the default rates are similar in both industries. There is also news of a new interenet just for kids. It still has a pile of hurdles but so far I am liking the idea.

Huge news this week as AOL will drop IE browser and might even buy redhat! This is some radical bad ass cool thinking on their part. Also some very interesting stories on new credit cards that are actually debit cards at available at drug stores now from Greg and how they do not work in adult sites that rebill. I find these cards to be very interesting and a great way to buy stuff online when you are not sure. Greg has lots of interesing testing about them.

these stories and 42 others....on with the show

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WOO HOO - TEXAS TEA - BLACK GOLD from SignGuy
swimming pools and movies stars! you want big news...read this story SisgnGuy sent me. It reconfirms why we are all trying to make a buck on the net...online sales expected to top $1 trillion online in 2002
www.newsfactor.com/perl/story/16314.html

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POSSIBLE ADULT MERCHANT ACCOUNT SHAKEDOWN from Tom
Tom writes
I was wondering if you had read my previous e-mail and it's attachment that I sent to you about a week ago concerning the Mastercard or rather Cardservice Intl extortion letter I received? Seems they are claiming Mastercard is now requiring all adult merchants to "register" with them, and pay a non-refundable registration fee of $1000, or lose their merchant account.

Anyone else you know get one of these demand letters? I realize that they can pretty much do anything they want but this very much feels like a gun to the head extortion to me.

guru-O-gif writes:
this sure does sound like extortion to me. The singling out of adult sites to make extra money. Perhaps there are higher costs in monitoring the activity of an adult site but I tend to doubt that and maybe it is the % chargebacks but from other articles, I think adult is inline with mainstream. If anyone has additional comment son this, please email them in -> andy@lips.com

Tom writes
I have posted the letter at
www.gaypaycheck.com/cardservice.jpg

I'd appreciate the comments from your users. feel free to post my e-mail address for comments if you like.

Tom
admin@i-play-online.com

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INTERNET BOOM COULD JUST BE STARTING
www.ecommercetimes.com/perl/story/16637.html

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HOUSE APPROVES WEB FOR KIDS from Greg
This looks like some very good news from Greg. Rather that try and make the adult side of the net go to a certain domain, instead, make a web suffix that is just for children's sites. I think this looks like a pretty good idea and I hope it flies.
www.cnn.com/2002/TECH/internet/03/08/children.internet.ap/index.html

Greg writes
The story on the new domains for kids only content is gonna be a hot one. I work in animation/comic books/toys. It's a dirty business and this is the opportunity these bums will want to divert parent's dollars to targeted properties. It's a bs scam. They're about as interested in protecting kids as Osama Bin Laden is about attending the next Martha Stewart show. With the sex predators out there they'll jump on this new web faster than Anna Nicole Smith on a rich decrepit old man.

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DRUNK GIRLS SUE VIDEO MAKER AND WIN from Micahel
www.austin360.com/aas/metro/022802/28wildgirls.html

Macheal writes
More or less, this female student sued after having her image used extensively ini 'Wild Party Girls" ads on E! and won a default judgement for $5 million. I think it's a good thing. I was wondering how long it'd take before the shit hit the fan. The only way to do those videos and stay legal and safe is to get waivers signed - and not by some drunk off her ass girl either.

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AOL PLANS TO DROP MS EXPLORER AND MIGHT BUY REDHAT from Jill
Jill sent in this shocking article! Wow!. Here is an interesting quote from the story "AOL number-crunchers figure they can replace an $80,000 box running proprietary UNIX with two $5,000 Linux boxes and get a 50% increase in performance in addition to the cost savings." ....those guys must read this newsletter! Toss out those SUN sparc paper weights!
www.newsforge.com/article.pl?sid=02/03/08/1957252&mode=thread

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IM SPAMMERS AND THE SOFTWARE THEY USE from Wyatt
Wyatt writes
Very Good article detailing IM Spammers and the software they use.
news.com.com/2100-1023-857637.html

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BAG OF SALT TABLE O' TRIX CONTENT

BLOCKED CC'S AND DEBIT CARDS NOW AVAILABLE from Greg
WHAT ARE TOP SPONSORS MAKING? from james
NAME YOUR UNIQUE ! from James
BLOCKED CCs AND DEBIT CARDS from Greg
COOKIE ERROR EXPLANATION from Ben
MORE ON NO COOKIES from Ben
HAPPY WITH PAYPAL from Kendra
THINGS THAT MAKE YOU GO HMMMM from Steve
RE: SALES LOST TO JAVA AND COOKIES from Gerry
SEARCH TERMS AND PRICES from Steve
FONT TALK from Steve
BSD FREWALL ON A FLOPPY from Wyatt
EFFORTS TO PRVENT CONTENT THEFT from Greg
ANY TIPS ON STARTING A PAYSITE? from Greg
GOTO BIDS AND SCRIPT from Steve
DISAGREEMENT WITH YOUR PAYSITE MATH from Eric

MORE NEWS
/******************************************
NEW DOT COM IPO - OVERSTOCK.COM from Signuy
news.moneycentral.msn.com/ticker/article.asp?Feed=RTR&Date=20020305&ID=1468539&Symbol=US:PYPL

FAKE MS SECURITY UPDATE VIRUS from Jill
www.internetnews.com/dev-news/article/0,,10_986251,00.html

GREENSPAN SAYS RECOVERY WELL UNDER WAY from Richard
public.wsj.com/news/hmc/sb1015514146579294760.htm

YAHOO CHARGING MORE FOR GEOCITIES from Jill
news.com.com/2100-1023-853628.html

INTERNET MORE USEFUL AND LESS DAZZLING from Dan
www.pewinternet.org/reports/reports.asp?Report=55&Section=ReportLevel1&Field=Level1ID&ID=241

STOLEN CREDIT CARDS SURFACE ON RUSSIAN SITE from Richard
www.msnbc.com/news/720306.asp?pne=msn#BODY

IN A SUPRISE UNEMPLOYMENT FALLS TO 5.5% from Richard
www.nytimes.com/aponline/business/AP-Economy.html
andy writes
the news just keps getting better and better. I am a little worried that it is too much good news too fast now =) it was 5.8% which just isn't that bad to begin with!
www.ecodev.state.mo.us/research/indicators/unemp/unemp-dec2001.asp
and here are historical high and lows. we are much closer to lows than highs
www.bls.gov/web/lauhsthl.htm

AMAZON AND BARNES AND NOBLE SETTLE PATENT SUIT from Dan
news.com.com/2100-1017-854105.html?tag=dd.ne.dht.nl-hed.0

VW WINS APPEAL FOR VW.NET from SignGuy
vwx.com/

LOOKSMART STRENGTHENS LEADERSHIP IN TARGET MARKETING from Jill
www.corporate-ir.net/ireye/ir_site.zhtml?ticker=LOOK&script=410&layout=-6&item_id=267648

GOOGLE HIT BY LINK BOMBERS from Jill
news.bbc.co.uk/hi/english/sci/tech/newsid_1868000/1868395.stm


SOFTWARE HARDWARE
/*****************************************
ADVANCED MARYLAND DISK ARCHIVER from SignGuy
www.amanda.org/

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WIDE SOURCE PEER TO PEER SEARCh ENGINE from Allen
Allen writes
here's a unique one i ran across in today's lockergnome (lockergnome.com) newsletter:
WideSource v1.7 [2.3M] W9x/2k/XP FREE

www.widesource.com/WideSource_install.exe
www.widesource.com/
screenshot.lockergnome.com/widesource.png


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CLICKMEMEDIA IS THE NICHE TRAFFIC CONVERTER
www.clickmemedia.com
Get Paid up to $40 per Trial Sign-up to any of our 6 Hot Niche Pay Sites. How about $0.50 per confirmed email address + a $10 Upsell on our all new 4Free Sites. Don't forget about our $250 Productivity Bonus & $300 Performance Bonus.. Each Month we add fresh banners, buttons and Fullpage Ads to ensure our webmasters are getting the best conversion ratios..
www.clickmemedia.com

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TRIX
/******************************************
BLOCKED CC'S AND DEBIT CARDS NOW AVAILABLE from Greg
Greg writes
Here's another matter of concern I ran into: Blocked CCs! Here's the story. Lotsa webmasters were complaining about losing rebills. My rebills are strong yet I decided to find out what the dilly was yo! By sheer accident (actually part of my evil plan) I stumbled onto 'Instant Master Cards' that anyone can by at Rite Aid. You put some money on the card with a $9activation fee and call the activation number and they actually let you put whatever name and address on the card! How fuckin' stupid is this! They 'trust' you're 18 and over. Buwahahahahaaaaa! (still part of my evil
plan).

Lo and behold I test it out and (again part of my evil plan) I find out that the cards are blocking 'any' recurring services! Especially IBill. I run around trying to find out what's up and yep, that's what's goin' on. If your site has recurring, the card will be declined. You gotta go through hoops to to get access to a site for a one time fee (no rebills!) so guys are using their cards anyway they can. Beware! There's more to this than meets the eye!

this thing is getting funnier and funnier! I think I've found the big loophole on how kids are getting into porn sites with CC cards. This entire scenario of me trying to get this cc to work on an IBill site is worthy of a cartoon in itself. I've answered your questions below. I'll fill you in on how it all turns out.

andy writes
Do these exist yet? I would love one of these! I have been waiting for the US to get them since other countries had them...essentially a debit card

greg writes
-----YES they exist. I told ya I got em' at the Rite Aid store. I think you can get em' at 7-11 as well. Sick ain't it? Read the fine print though because the interest rates are INHUMANLY HIGH

andy writes
so the cards work but not on recurring?

greg writes
----CORRECT. So far that's the reason they're giving me. They say it's cause
of IBill and IBill agreed. IBill and I are workin' on this info to see if it
can be bypassed

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WHAT ARE TOP SPONSORS MAKING? from james
James writes
I have one comment regarding the comment made by one of your submitters.."Recently Bangbus said their best day was 1,000 trials" If the above statement is true I will eat my hat... The only sponsors doing that volume is the likes of MaxCash, CEN, and maybe CE...

Andy writes
I just had this exact math debate a week ago and I see it a little differently. I conservtively estimate that the average user is spending 2 months on BangBus. This means that the life of that customer is worth $5 + $25 + $25 = $55. Now to get what that is in a year I do a $55 per cusomte X 1000 a day X 365 days in a year = $20M. Now this number is high. Remember that in the story they said that "they just had their biggest day ever". This means the site has had on fire growth rates. I would then chop that number in half because of growth and you get $10M. Do I think BangBus is doing $10M gross a year? I think there is a very good chance. There are probably 20 or more adult sites doing $10M a year gross or more. I would easily rank BangBus in the TOP20 of all adult sites...mainly do to their current popularity. I can't sure a TGP without stumbling onto their site at every turn. Either they or their affiliates dominate TGPs.

James writes
I make this statement by going by expose... Everyday we spend hours on adult sites or various reasons, be it checking affiliate links, fraud checking, research etc, etc.. Now we are always seeing maxcash , ce, cen banners all over the place, however only within the last 4 months have bangbus and their other sites started appearing more frequently... I am not saying they are running a bad program, far from it, we send them traffic, and would send more if they paid per sign-up :( What do you think the top sponsors get in sign-ups per day... I think the top ones do 1000-2000 a day in trials... Shit this is 2002 not 1998-99 :)

Andy writes
A few years ago, I was fairly sure there were 3 or more sponsors doing $40M a year or more. There were magazine articles and other statements that lead me to believe this. Most of the three I thought have gone under or evolved into something new. The adult market continues to shrink. I would bet there are still 3 or more sites doing $25M a year or more and this is 2500 signups a day

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NAME YOUR UNIQUE ! from James
James writes
An idea for a new fun game that webmasters can play...

Drum Roll Please.....

~~~Name Your Unique~~~~~

The objective is to go out and send in all the different ways that sponsors call a unique... So Far We Have..

Qualified Unique
2nd Page Unique
Per-Qualified Unique
Hosts

When asked by someone "What is a unique" I feel like saying, whatever I fucking want it to be... :)

Andy writes
I used to have sponsors a year or two back...who offer "per sign up" or "per click"...you know I took the signups =) and they track my clicks too...I would send them 9000 hits a day...I know these are unique....their count? 450 unique hits....HOLY SHAVE FEST BATMAN =) And this is why the numbers mean nothing and testing is everything...there are so many smoke and mirror games.

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BLOCKED CCs AND DEBIT CARDS from Greg
Greg writes
Here's the story. Lotsa webmasters were complaining about losing rebills. My rebills are strong yet I decided to find out what the dilly was yo! By sheer accident (actually part of my evil plan) I stumbled onto 'Instant Master Cards' that anyone can by at Rite Aid. You put some money on the card with a $9activation fee and call the activation number and they actually let you put whatever name and address on the card! How fuckin' stupid is this! They 'trust' you're 18 and over. Buwahahahahaaaaa! (still part of my evil plan). Lo and behold I test it out and (again part of my evil plan) I find out that the cards are blocking 'any' recurring services! Especially IBill. I run around trying to find out what's up and yep, that's what's goin' on. If your site has recurring, the card will be declined. You gotta go through hoops to to get access to a site for a one time fee (no rebills!) so guys are using their cards anyway they can. Beware! There's more to this than meets the eye!

this thing is getting funnier and funnier! I think I've found the big loophole on how kids are getting into porn sites with CC cards. This entire scenario of me trying to get this cc to work on an IBill site is worthy of a cartoon in itself. I've answered your questions below. I'll fill you in on how it all turns out.

andy writes
Do these exist yet? I would love one of these! I have been waiting for the US to get them since other countries had them...essentially a debit card

greg writes
-----YES they exist. I told ya I got em' at the Rite Aid store. I think you can get em' at 7-11 as well. Sick ain't it? Read the fine print though because the interest rates are INHUMANLY HIGH

andy writes
so the cards work but not on recurring?

greg writes
----CORRECT. So far that's the reason they're giving me. They say it's cause
of IBill and IBill agreed. IBill and I are workin' on this info to see if it
can be bypassed

The company that puts em out is IGEN. They give you an IGEN Master Card, you call the # on the card and then they activate it. They SAY you can purchase online with it BUT they DON'T tell you they have restrictions to purchases from places like IBill. I called IBill and told them what happened and they sent me to their analysts who gave me two comical answers! None of them know what the heck they're doing but I'll wait 24 hours just to see what happens. With cc card options like this, people have an easier way to shop online BUT if the cc companies have restrictions like no rebills and block certain companies like IBill it may be good for security but they're misleading consumers who think they can shop anywhere for anything and we may be losing sales. READ THE FINE PRINT BRO

www.gregboone.com
Greg

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COOKIE ERROR EXPLANATION from Ben
Ben writes
Just thought about it..... Is those stats come from sexswap then the reason the nocookie rate is so high is because it's classified as a "3rd party cookie" by IE6... This means it gets blocked. So overall the normal cookie rate is still around 10 but 3rd party cookies are dead. So that means the 71% number doesn't affect places like CCBill, only cookies on images or iframes.

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MORE ON NO COOKIES from Ben
I'm still tracking 10% nocookies. However I do expect there to be a problem when so many webmasters are promoting cache/history/cookie "evidence" removing programs. These programs remove cookies. Seeing as CCBill and other processors track with cookies it means we are all losing sales because people are cashing in on quick bucks from the program sales.

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HAPPY WITH PAYPAL from Kendra
Kendra writes
As for paypal, I have been using it since Dec 2000 and have had no problems with them in regards to transactions being held or accounts frozen. I will admit their customer service sucks and you get no where with them, but overall i havent had any problems with them.

Andy writes
Ya, I have had the same thing. I rave about paypal and use them often. I think this is just some growing pains after their IPO

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THINGS THAT MAKE YOU GO HMMMM from Steve
Steve writes
www.overture.com/d/search/tools/bidtool/

Prices for selected keywords on Overture:

$4.21 hosting
$3.13 domain
$2.08 adult hosting
$1.32 adult webmaster
$0.90 webmaster resource
$0.67 webmaster

$0.28 porn
$0.20 sex

and

bulk email $5.11
search engine submission $1.73
pay for click $1.05
optimization $0.52

andy writes
here are some big ones for you
casino $10.55
mortgage $4.30
www.overture.com/d/search/tools/bidtool/?Keywords=casino
www.overture.com/d/search/tools/bidtool/?Keywords=mortgage

steve writes
movers $6.34
www.overture.com/d/search/tools/bidtool/?Keywords=movers

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RE: SALES LOST TO JAVA AND COOKIES from Gerry
Gerry writes
I agree with you about simple is better and not to use Java and Cookies on your site. However I don't think that is the jist if that thread.

They are saying that the sponsors use Java and Cookies to track signups and webmasters are loosing signups because cookies are disabled by default on newer browsers.

A webmaster can make the simplest site possible but has no control over how things work on the sponsor's end. Maybe the sponsors even like it if signup tracking doesn't work so great.

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SEARCH TERMS AND PRICES from Steve
Steve writes
7search.com/scripts/advertiser/sample_get.asp

sex:$0.08
web hosting:$0.79
casino:$0.36 (?)
gambling:$0.35
credit card debt:$0.95

and you'll love this:
7search.com/scripts/advertiser/sample_get.asp?keyword_db=tit

I hate to tell you, but titanium at $0.30 beats out bigtit at $0.09

andy writes:
here are the top words from Steve's research. This is where the big coin is on 7 search =)

$1.26 lcd projector 4,768
$1.24 renova 14,370
$1.16 vaniqa 8,676
$1.11 purchase viagra 14,087
$1.06 bbq grills 10,739
$1.01 automobile warranty 2,019
$1.01 buy viagra 4,855
$1.01 computer projector 1,233
$0.94 credit card debt 21,187
$0.91 ionamin 32,005
$0.90 drug test 19,433
$0.81 web hosting 131,146
$0.80 hair care products 19,428
$0.79 didrex 42,066
$0.79 web hosting 131,146
$0.78 second mortgage 18,752

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FONT TALK from Steve
Steve writes
Also, any thoughts on the best fonts for display work? And how about best fonts printed vs. computer? Here's a pretty good site for type news, although I never look at it:
www.microsoft.com/typography/default.asp

guru-O-gif writes
well here are my opinions...but they are just opinions from playing on the web and formerly owning a sign shop. For reading...like a paper or magazine, I think fonts with small serifs like 'times' are easiest to read and I am not positive, but we might be able to read them faster...I will have to check. This is how most paperbacks are written. On the internet, the whipsy tails are useless and get blurry and are harder to read so I find arial and helvetica and those straight thin fonts are best and easiest to read...maybe due to screen limitations. For signs..you need big and bold. The favorite classic sign store font is Antique Olive Black. It is such an awesome font because you can stretch the crap out of it in any direction. It is very easy to read at any distance. My other favorite for signs is Helvetica Inserat. This is a bold and narrow version of helvetica and used on lots of road signs. I gotta add this to newsletter!

the KING of all fonts (Antique Olive Black)...my fav
www.adobe.com/type/browser/F/ANTI/F_ANTI-10019000.html

The JACK of all fonts. Helvetica Inserat Roman
www.adobe.com/type/browser/F/HELI/F_HELI-10005000.html

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BSD FREWALL ON A FLOPPY from Wyatt
Wyatt writes
www.closedbsd.org/
I just found a freebsd/ipfw firewall on a FLOPPY! This little firewall is the unbelievable... Better yet, it has a VERY easy menu system to setup the network and firewall rules... They don't have DHCP support for cable modems yet, but I emailed the author... and he stated they would have DHCP built in within a few weeks.

I have seen other similiar projects, but none running FreeBSD/ipfw, and none with such an easy interface. Now, anyone can have their very own firewall with a cheap 486 and a floppy drive... No hard drive required.

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EFFORTS TO PRVENT CONTENT THEFT from Greg
Greg writes
On another note, over at TLA's askmrporn.com webmaster's board we're tackling the issue of content theft, password theft, backdoor sites. There's a way to really cut out 90% of this shit if the webmasters team up. It's SIMPLE. We must ASK A PROFESSIONAL ATTORNEY what the crimes are and their penalties. They cover everything from conspiracy, trademark & copyright, restriction of trade and a host of others. If we webmasters had a list of these AND their criminal and civil penalties and POSTED them on each of our sites as well as the newsgroups especially with the 'Hey if your kid is ripping off my shit it's your ass the cops and lawyers are gonna get ahold of cause they get a reward just for showin up'.That'll put the fear of Vader in their asses I assure you. We have to do this exactly right with the right references. The copy is small, smaller than most average disclaimers but at least we'll have it at the ready. Nobody wants their harddrives or homes raided cause some shitheel has been using their computers/facilities to rip us off. The rest of the web lives on the troubleshooting of the pornmeisters and if we handle this, coin will explode for all of us.

Lotta webmasters bitched and complained but I had to let em' know to pursue that crook. In one day I nailed a group of the crooks and gave a reward to the surfer who turned em' in. I netted $15k from that bust. Fastest money I ever made. Can't go into more details cause the case is settled but I can tell you how we did it. It PAYS to go after the hoodlum and it PAYS to reward your customers and surfers who pinch em'.

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ANY TIPS ON STARTING A PAYSITE? from Greg
Greg writes
I'ld really like to know what you and the SexSwap experts have to say about starting one's own paysite nowadays. With technology and tactics changing so often, it's good to keep on top of things. What pros and cons do you and the guys have to say?

Andy writes
Any webmasters wanting to share some advice with readers on Greg's question, please drop me and email andy@lips.com and I will add it to next weeks letter.

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GOTO BIDS AND SCRIPT from Steve
Steve writes
Here's a list of bids on goto terms...I used the 7search terms and fed it through the goto bid tool. Well, it is much more what I would expect. The xls file is just the top price for each term, the zip file has all the bids (it did pick up some junk, since I was matching on "$" and if it was anywhere else on the page...)
trix.sexswap.com/goto_bids.zip

Since I fed the 7search terms into it, it might be skewed, depending on if the 7search terms were skewed. I would imagine not, but just thought I would mention it. You could run a dictionary through it, or any list of words to see what the results are. But I agree...a ton of casinos on top. Probably the more interesting results are in the middle. Pretty wild what people are paying for a click, I wonder if anyone is making money on it. I checked a webmaster board and they suggested starting from the 10 place on a term and working up while checking your profit as you went, so that might be a good approach.

script code

#!/usr/bin/perl -w
use IO::Socket;

open (DATA,"< words.txt");

while (<DATA>) {
chomp;
print "$_\n";
$search_term = "$_";

$socket = IO::Socket::INET->new(PeerAddr => "www.overture.com",
PeerPort => 80,
Proto => "tcp",
Type => SOCK_STREAM);
print $socket "GET \/d\/search\/tools\/bidtool\/?Keywords=$search_term HTTP\/1.0\n\n";

open(BIDS, ">>bids.txt");
print BIDS "$search_term";
while (<$socket>) {

$string = $_;

if ($string =~ /\$(.*)\)/) {
print BIDS ",$1";
}
}
print BIDS "\n";
close (BIDS);

close($socket);
}
close (DATA);

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DISAGREEMENT WITH YOUR PAYSITE MATH from Eric
Eric writes
Someone from GFY introduced me to the newsletter so I'm a new reader, and I like everything so far but I have a point of contention with the latest letter discussing BangBus.

When debating Michael, you forgot to consider the trial-to-conversion ratio (DOH!). You "assumed" that 1000 trials would convert to 1000 recurring members, when we all know that's not the case. Michael's numbers were spot-on.

Important ratios (especially for 50/50 partners to consider):

-Initial conversion
-Trial-to-recurring
-Length of retention

And to Michael who complains of $3 returns on trials that's an 8.5% return on money. I know many webmasters who plug that return in as desirable. And if you just decrease the costs a little, increase the conversion, increase the retention, etc there's money to be made.

Guru-Of-Gif write:
Eric, yes I understand what you are saying, but there are many ways to skin a human. I do NOT ignore the trial to conversion number =) it is already built into the equation automatically. My formula averages the entire group of signups and does not split them into "trials" and "converts". You certainly could create other formulas based on splitting the signups into two group, but I don't know if that formula exists...I will have to think about it. You might then offer webmasters a two tier pay system. I have not seen a two tier pay per sign up system yet (but they probably exist and would be new). Since many programs pay PER SIGN-UP (no separation of convertions from trials), then you have to find the AVERAGE stay of both groups and this is what my numbers reveal. If you did have a two tier payout system, the numbers might be impressive for advertising. I am pulling numbers out of my butt..perhaps $5 per trial and $45 per conversion.

Eric responds:
I'm not sure I understand this - perhaps you could explain this formula in your next newsletter (or at least allude to it via a reference if you've already previously described it). This is the way I figure things on a $2.95 trial recurring to $29.95, with a conversion rate of 1:375 and a trial to conversion ration of 66% (incidently these are the rates at Wild Web Amateurs):

10,000 hits @ 1:375 = 26.6 sales

26.6 sales x $2.57 ($2.95 * .87) = $68.36

26.6 x 66% (converting) = 17.56 sales * $26.06 ($29.95 x .87) = $457.55

So total revenue for first billing period is $525.91, and then you begin figuring in retention. But my point is that if you're only converting 40% (average?) from trial to recurring, your revenue will only be $345.64 for the same numbers. How can your formula take into account the different rates? Actually, Elite Cash has a two-tier payment system - you get a small fee upfront for the initial signup, plus a fixed fee for the life of the customer.

Guru-Of-Gif responds:
I only look at two numbers... new or fresh JOINS for a given day and then RECURRING bills for a certain day. I do not seperate the recurring into "recurring from the join" or "recurring from the recurring". Therefore you get an overall average stay. Yes some people quit at the end of the trial, and yes some people quit after a month and yes some people quit after 9 months. I want to know that whenever I get a single NEW signup, what is the average stay of that signup. Now I certainly would enjoy knowing the "how long" a person who converts from trial to recurring stays. I think this would be of benefit for two tier systems as I stated above.

I think that many of the math formulas are "old school" since the 90% of new webmasters just offer the simple 50% split. This allows them the luxury of not worrying about "what a sign up is worth". They have also done a good job in convincing Johnny Q Webmaster that he will make more money on a 50% split system than a per sign up, when you know I believe this is not the case =) Because of this, more newer programs track the percent of signups going from trial to rebilling, where I find this number not to be of that much value. It is interesting, but I am not sure what it tells me. Perhaps it tells me the quality of my pay site internals...the better I entertain a person, the more likely he is to stay...YES...this is definitely a very good use for that number and why to track it.

INTERESTING SITES
/******************************************
YOU MIGHT BE A RED NECK JEDI NIGHT IF from Greg
captnjack.freeyellow.com/RedneckJedi.html

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TEXTFILES.COM from Steve
Steve writes
www.textfiles.com/
Here's another blast from the past. I remember finding it a few years ago and it had my printer running for a week. Wonder if it is still worth the look
www.textfiles.com/filestats.html

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GIST IN TIME - LIKE BABBLE FISH
www.teletranslator.com:8060/

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PIRATEDSITES.COM from Jill
making a mokery of open source
www.pirated-sites.com/

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ACTIVEIMAGES.COM from Steve
www.activeimages.com/

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FOX COUNTER from Virginie
Virginie sent me the press release from this new site. It looks like a new counter has emerged on the scene. Seems late in the game to start a counter but there seems to be always room for quality products. I hope their code is robust. Here is the site
foxcounter.com/

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SECURITY ARMS - PICS OF GUNS from Herb
securityarms.com/

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GNU CASH from SignGuy
www.gnucash.org/

GURU OF GIF
/******************************************
HOW CAN YOU TELL IF A SERVER IS REDIRECTING TRAFFIC from Blackula
Blackula writes
any ideas on how to detect if my server is redirecting traffic?

guru-O-gif write
I am not really sure of the answer. I was thinking a stats program might tell a person. Is there a command or series of commands you can do on a linux box to see if this is happening? Can you see it in apache logs? Please email me so I can publish some solutions next week if you haev answers andy@lips.com

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LEGALITY OF BROWSER HYJACKING from Mel
Mel asks
My question is about a java script that can be placed on a web page that automatically changes Internet Explorer's home page setting to what ever url that's specified in this script. The question is: are there any legal ramifications or liabilities by using this script?

Andy writes:
well I will tell you right now what I think. I think these are at least immoral and most likely will be considered illegal by the FTC in the near future. This is the altering of people's computers without their permission...there is no way on earth this can be legal and I personally would never even think about doing it since it is just a matter of time before a person is sued blind or faces FTC charges. This is a great question and I don't think US based sites will get away with this much longer.

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TYSON GETS LICENSE IN DC fro Signuy
msn.espn.go.com/boxing/news/2002/0312/1350429.html

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BUTCHER FIRES UP NEW 383TNT COBRA ENGINE
www.cobralads.com/butcher44.html

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SICK ADVERITISING DEALS IN SEXSWAP NEWS
Daniel was sick with a cold and missed a day of work yesterday. I am sick today with a raging sore throat. We are on our death beds and now is your chance to take advantage of us in our weakened conditions =) Dude, because of this we have a new SICK DEAL for anyone wanting to advertise in sexswap news. Buy 4 ads, and we give you the 5th ad free. This is a 20% savings off our regular rates. We have few spots left in march and are taking orders now for April. The ads are priced as follow
TOP $200
MID $125
BOTTOM $175

We are pretty lenient on the size of ads. You can pretty well babble your lips off if you choose to =) 3839 active webmasters read the newsletter in email each week, and 869 webmasters read it online each week in the archives. 4500+ webmasters are waiting to hear what you have to say! Merchant Accounts, Content, Affiliate Programs, Legal Resources, and Hosting are some of the ideas that come to my mind as interesting offers for readers. If you want to take us up on the SICK DEAL, please drop Daniel an email at
daniel@gammae.com

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GAMMAXTREME - NEW AND EXTREME CASH PROGRAM
Brought to you by Gamma Entertainment, this new program is sure to make you more money! At $35 per trial signup, you can't go wrong!

cgi.gammae.com/go.php?adv_id=98134&sponsor_id=gammax

SPECIAL EVENT ON MARCH 22ND - $75 PER TRIAL SIGNUP
Do what you always do, but instead of getting paid $35 per signup, you will receive $75 for every signup you send to any of the brand new sites made by Gamma's team of designers: Assbreakers, Jizzcatchers, Kinky Lesbos and Sweet Black. This offer will only be valid on Friday, March 22nd! Signup now at Gamma Xtreme and get ready to rake in the cash!

cgi.gammae.com/go.php?adv_id=98134&sponsor_id=gammax

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those are my stories

chow mein wayne


Andy
andy@lips.com

email daniel@gammae.com for newsletter advertising rates and availability